Most people are very conscious shoppers. Some people are attracted to the brands; others may be attracted to the bargains. Then others are motivated by the social aspects of a firm and how certain businesses strive to make a positive impact on our society. To a certain extent, we all like Corporate Brands to make positive contributions towards environmental, social, and corporate governance (ESG). For the brands that fall short of their “Corporate Responsibility,” there’s always #CancelCulture.